OTP Packages 17/1/10

Flexi Day Time Belt				Flexi Day Time Belt
Ch 5 : 6am - 7pm (excluding Prime Time Morning Belt)				Ch 8 : 6am - 6.30pm (excluding GMS Belt)
Targets	Total TV Profile %	Ch 5 Profile %		Targets	Total TV Profile %	Ch 8 Profile %
Age				Age
P15-24	14.4	18.9		P15-24	14.4	10.3
P25-34	13.1	13.6		P25-34	13.1	8.6
P35-44	20.6	21		P35-44	20.6	19.4
P45-54	17.1	18.9		P45-54	17	16.2
P55+	34.9	27.6		P55+	34.8	45.5
Gender				Gender
Male 15+	43.1	42.1		Male 15+	42.8	38.8
Female 15+	56.9	57.9		Female 15+	57.2	61.2
Occupation				Occupation
PMEB	15.1	16.3		PMEB	15	11.6
White Collar	9.5	11.8		White Collar	9.4	7.2
Blue Collar	20.6	16.7		Blue Collar	20.6	22.2
Student	22.1	22.8		Student	22.3	24.5
Housewife	12.5	16.9		Housewife	12.5	10.1
Others	20.2	15.7		Others	20.2	24.5
Personal Income				Personal Income
PI<$1K	14.9	14.4		PI<$1K	15	16.8
PI$1K - $2K	43	36.6		PI$1K - $2K	43.1	45.3
PI$2K - $3K	24.8	27		PI$2K - $3K	24.7	23.6
PI$3K - $4K	9.4	12.7		PI$3K - $4K	9.5	6.8
PI$4K - $5K	3.1	3.1		PI$4K - $5K	3.1	3.3
PI$5K+	4.7	6.3		PI$5K+	4.7	4.1
Household Income				Household Income
HHI<$2K	26.8	23.9		HHI<$2K	26.9	30.7
HHI$2K - $4K	39.4	43.3		HHI$2K - $4K	39.4	39.1
HHI$4K - $6K	17	14.9		HHI$4K - $6K	16.9	16.5
HHI$6K - $8K	8.4	7.3		HHI$6K - $8K	8.5	6.2
HHI$8K - $10K	3.1	2.8		HHI$8K - $10K	3.1	2.5
HHI$10K+	5.3	7.8		HHI$10K+	5.2	5
Where Ch 5 or 8's Flexi Day Belt is more skewed towards
Source: TNS (1 Jan - 31 Oct'09)
Ch U OPT Pack
Ch U : All belts outside Prime Time of 7pm - 12am
Targets	Total TV Profile %	Ch U Profile %
Age
P15-24	15.5	18.5
P25-34	13.6	12
P35-44	20.3	21.9
P45-54	17.8	19.5
P55+	32.8	28
Gender
Male 15+	45.2	43.9
Female 15+	54.8	56.1
Occupation
PMEB	16.2	16.6
White Collar	10	12
Blue Collar	21.9	22.2
Student	19.7	17.2
Housewife	13.5	17.4
Others	18.8	14.7
Personal Income
PI<$1K	15.1	15.7
PI$1K - $2K	41.8	41.7
PI$2K - $3K	24.9	25.9
PI$3K - $4K	9.8	7.8
PI$4K - $5K	3.2	2.9
PI$5K+	5.2	6
Household Income
HHI<$2K	25.6	25.2
HHI$2K - $4K	39.6	44
HHI$4K - $6K	18	16.9
HHI$6K - $8K	8.6	7.3
HHI$8K - $10K	3.1	2.3
HHI$10K+	5	4.3
Where Ch U's OPT Belt is more skewed towards
Source: TNS (1 Jan - 31 Oct'09)
Supper Special Pack Time Belt				Supper Special Pack Time Belt
Ch 5 : 12am - 6am				Ch 8 : 12am - 6am
Targets	Total TV Profile %	Ch 5 Profile %		Targets	Total TV Profile %	Ch 8 Profile %
Age				Age
P15-24	15.8	22.1		P15-24	15.8	12
P25-34	16	12.8		P25-34	16	13.1
P35-44	21.6	25.5		P35-44	21.6	23.4
P45-54	20.1	20.8		P45-54	20.1	15.8
P55+	26.5	18.8		P55+	26.5	35.7
Gender				Gender
Male 15+	52.4	50.3		Male 15+	52.4	48.6
Female 15+	47.6	49.7		Female 15+	47.6	51.4
Occupation				Occupation
PMEB	20.4	23.1		PMEB	20.4	14.3
White Collar	9.3	11.3		White Collar	9.3	8.9
Blue Collar	28.1	18		Blue Collar	28.1	32.7
Student	14.2	16		Student	14.2	15.9
Housewife	13.4	17.4		Housewife	13.4	11.6
Others	14.6	14.2		Others	14.6	16.7
Personal Income				Personal Income
PI<$1K	14.3	12.2		PI<$1K	14.3	18.5
PI$1K - $2K	40.2	38.3		PI$1K - $2K	40.2	44.2
PI$2K - $3K	23.4	21.4		PI$2K - $3K	23.4	19.9
PI$3K - $4K	11.7	17.6		PI$3K - $4K	11.7	6.6
PI$4K - $5K	3.4	3		PI$4K - $5K	3.4	3.8
PI$5K+	7	7.5		PI$5K+	7	7.1
Household Income				Household Income
HHI<$2K	20.8	17.4		HHI<$2K	20.8	26.2
HHI$2K - $4K	40	43.2		HHI$2K - $4K	40	42.2
HHI$4K - $6K	21.7	19.3		HHI$4K - $6K	21.7	20.3
HHI$6K - $8K	9.7	12.7		HHI$6K - $8K	9.7	6.4
HHI$8K - $10K	3.9	3.1		HHI$8K - $10K	3.9	1.7
HHI$10K+	3.9	4.3		HHI$10K+	3.9	3.3
Where Ch 5 or 8's Supper Special Pack Belt is more skewed towards
Source: TNS (1 Jan - 31 Oct'09)